For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!

One membership sales tool that I’ve used for years which makes me seem smarter than [...]

Wait a sec,  don’t judge us  yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the  health club biz. I built rapport, I took time with folks, we could talk for [...]

Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business.  Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]

Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]

Guess what gang, Contrary to popular belief people are still purchasing memberships this January. Although they are more savvy, more price conscious, and not as quick to pull the trigger as in years past.
Make sure your salespeople are not taking shortcuts that sometimes crop-up during high volume feeding frenzy that was January past. When you [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

Used to be nothing polorized health club business owners  more than whether to push memberships for cash upfront or build the draft. Over the years we’ve come to our senses and acknowleged  big recievable bases are  key to long-term sustainability of  a gym. Regardless, of which camps theory you subscribed to, there are times we find ourselves wanting or needing to push some cash memberships.
In these [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]