Stuck on You! Built in Retention
In an effort to keep members around longer you should focus on selling sticky products first. “Stickiness” refers to the ability of your clubs products or services to retain the member using it. For example, group fitness, boot camps and weight loss programs are extremely sticky products. Members that are a part of these activities [...]
Don’t let your mouth write a check your butt can’t cash!
I can’t believe I’m checking my email for a FREE report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off the subject I was curious about. (How to speak Greek in 2 days while you sleep) I was just hoping [...]
Does your Gyms Member retention Rate Make the Grade?
Gym Owners often describe member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]
