Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business.  Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]

As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and  not surprisingly Seth delivered the goods.  Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that [...]

I hope everyone had a great Thanksgiving.I finally recovered from my turkey hangover last night.
Now it’s time to get back to playing health club. I see a tendancy in gyms to sort of coast into the New Year. I don’t know if there is a lingering tryptophan problem or if they listen to other people in gym industry who say “December is [...]

Most of us have met health club salespeople who claim they can close any gym prospect when they get in front of them. Well, first of all B.S. (but that’s another issue). Second, selling  a gym  membership to someone  in front of you is easy with the proper approach.
Right now I want to focus on a technique we can use [...]

I’m no Bill Dance, I’m a health club operator but, I  try to sneak away to satisfy the angler in me. Normally, I just zone out. It’s me, the water, and a couple Miller Lites. It’s a quick escape and it usually does the trick. “Work,  club owners, and gyms don’t even cross my mind”  but  that all changed  this go-around.
I like [...]

BOO!
Last time we talked about enlisting the help of a mystery shopper to evaluate your gym. WHOOOOOOOO! Scandalous. BTW, someone is bound to get’s their feathers ruffled and as club owner/manager you’ll  hear  “Come on boss! “Don’t you trust us?’ to which I  reply.  Absolutely, you wouldn’t be here if I didn’t  however, as the guy footing the bills for [...]

“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering  health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most  say their gym  provides  great customer service. [...]

We bought 100 Florida Vacation packages a couple of months ago and they flew off the shelves because we sold them at our cost of $18 each. It is a 5 day 4 night vacation package you can give your members as a referral incentive, as an incentive to join, or if they win [...]