In an effort to keep members around longer you should focus on selling sticky products first. “Stickiness” refers to the ability of your clubs products or services to retain the member using it. For example, group fitness, boot camps and weight loss programs are extremely sticky products. Members that are a part of these activities [...]

Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of  [...]

I often talk about member appreciation parties, making your gym a place people want to hang out, and creating an experience for club members and guests. Well, this weekend the big game should provide an awesome opportunity to do all the above. Besides, I’m always looking for an excuse to raise a RUCKUS!!!
Have a Super [...]

Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]

Used to be nothing polorized health club business owners  more than whether to push memberships for cash upfront or build the draft. Over the years we’ve come to our senses and acknowleged  big recievable bases are  key to long-term sustainability of  a gym. Regardless, of which camps theory you subscribed to, there are times we find ourselves wanting or needing to push some cash memberships.
In these [...]

I hope everyone had a great Thanksgiving.I finally recovered from my turkey hangover last night.
Now it’s time to get back to playing health club. I see a tendancy in gyms to sort of coast into the New Year. I don’t know if there is a lingering tryptophan problem or if they listen to other people in gym industry who say “December is [...]

If you’re like me you probably find yourself with a cup of Starbucks in tow a couple times a week. Why is that? For me its comfort and familiarity. For Starbucks it’s mission accomplished.
Howard Shultz, CEO of Starbucks said in an article I read years ago it was never primarily about coffee. Starbucks are designed [...]

“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering  health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most  say their gym  provides  great customer service. [...]

HUH! Now we know this guy’s nuts. Since this is my first post here I thought I ‘d shake it up a bit.  Fact is if most established clubs  put half as much emphasis on the next new member and redirected focus on the one’s they have their facility would be more profitable. 
Market share, market share, market [...]