You get what you ask for!
I had an interesting inquiry today from one of our clients. She called me in a panic to exclaim her top salesperson quit and she doesn’t have anyone to replace him additionally she was concerned because she has trouble finding good staff in general. After calming her down and making her realize it wasn’t the [...]
The Art of Committing the Uncommitted
Last time we talked about using a Membership rate reserve form to help prospects move forward and join the gym. If done correctly this can have tremendous results. However, there are those guests who won’t commit to a club membership on the first visit. I’ll spare you the dissertation on a 1001 ways to close [...]
Should We Get a Reservation!
For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!
One membership sales tool that I’ve used for years which makes me seem smarter than [...]
Harnessing the True Power of Proof(Testimonials)
Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of [...]
Are you the Plaxico of the Gym Biz?
Wait a sec, don’t judge us yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the health club biz. I built rapport, I took time with folks, we could talk for [...]
It’s great to be the underdog!
Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business. Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]
Does your Gyms Member retention Rate Make the Grade?
Gym Owners often describe member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]
I’ve got the biggest one in town!
Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]
It’s Deja Vu All Over Again!
Guess what gang, Contrary to popular belief people are still purchasing memberships this January. Although they are more savvy, more price conscious, and not as quick to pull the trigger as in years past.
Make sure your salespeople are not taking shortcuts that sometimes crop-up during high volume feeding frenzy that was January past. When you [...]
Now is the time to Listen!
With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all smart owners and operators out [...]
