Hope everyone had a great holiday. I know some of you are still getting geared up for the party on New Years Eve however,  January is fast approaching  in the health club business. We all need a plan to cash in on some of the biggest  months in the fitness industry. Here’s a checklist for you evaluate your preparedness.

Is your 1st quarter [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering  health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most  say their gym  provides  great customer service. [...]

Answer the following questions:

Is your club as profitable as you need it to be?
Do you question your sales and marketing methods, wondering if they will actually work?
Do you have trouble coming up with new and effective systems?
Do you need more members but you don’t know how to get them?
Is your personal training revenue less than [...]