Used to be nothing polorized health club business owners  more than whether to push memberships for cash upfront or build the draft. Over the years we’ve come to our senses and acknowleged  big recievable bases are  key to long-term sustainability of  a gym. Regardless, of which camps theory you subscribed to, there are times we find ourselves wanting or needing to push some cash memberships.
In these [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

I’m sure you missed me. Or maybe you didn’t even realize I was gone. Either way I’m back from a much needed 2 week vaca to Costa Rica. Needless to say I was too busy sunning and funning to keep up with the news  so when I get back.  Florida  Gators lost, Bobby Bowden to coach a final game and [...]

It’s a bittersweet day for those of us in the  Seminole Nation. Sources say FSU head coach for the last 34 years  Bobby Bowden and 2nd winningest coach all-time in College Football will announce his retirement later today.  
Sorry, but we are passionate about football around here. Actually, this story also carries some weight in the club business arena as well. [...]

There are few people in fitness industry whom I consider to be GO TO  authorities  and besides, this town ain’t big enough for the both of us. Just kidding!  
Even I give props when deserved. Beleive me, this Cat in one of those that deserves it. So I was blown away when I got a sneak peek at what my buddy Curtis Mock was [...]

I’ve said at certain times it’s okay to let an irksome member go. I stand behind this statement and in rare cases the amount of trouble, time devoted, and pure frustration of dealing with an unjustifiably irrate member is just not worth it. But, how can you be sure?

With summer over and winter upon us many of those nasty feathered creatures have migrated south.  Beware though you might have some still perched around your health club. They don’t leave if you keep feedin’ em  but, it’s best to get rid of them now especially as we prepare for the NEW YEAR!
So what the heck am I talking about anyway?  
Seagull Manager [...]

BOO!
Last time we talked about enlisting the help of a mystery shopper to evaluate your gym. WHOOOOOOOO! Scandalous. BTW, someone is bound to get’s their feathers ruffled and as club owner/manager you’ll  hear  “Come on boss! “Don’t you trust us?’ to which I  reply.  Absolutely, you wouldn’t be here if I didn’t  however, as the guy footing the bills for [...]

It should be easy to remember in the ME world but, prospective club members don’t care about YOU or what YOU think about your gym. It is important to offer a gym you are proud of but don’t force feed me. If you are selling memberships based on how good you think  your club is you are fighting an uphill battle.
 I visited  a [...]