Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of  [...]

As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and  not surprisingly Seth delivered the goods.  Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that [...]

Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

I’m no Bill Dance, I’m a health club operator but, I  try to sneak away to satisfy the angler in me. Normally, I just zone out. It’s me, the water, and a couple Miller Lites. It’s a quick escape and it usually does the trick. “Work,  club owners, and gyms don’t even cross my mind”  but  that all changed  this go-around.
I like [...]

“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering  health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most  say their gym  provides  great customer service. [...]

Answer the following questions:

Is your club as profitable as you need it to be?
Do you question your sales and marketing methods, wondering if they will actually work?
Do you have trouble coming up with new and effective systems?
Do you need more members but you don’t know how to get them?
Is your personal training revenue less than [...]