You get what you ask for!
I had an interesting inquiry today from one of our clients. She called me in a panic to exclaim her top salesperson quit and she doesn’t have anyone to replace him additionally she was concerned because she has trouble finding good staff in general. After calming her down and making her realize it wasn’t the [...]
The Art of Committing the Uncommitted
Last time we talked about using a Membership rate reserve form to help prospects move forward and join the gym. If done correctly this can have tremendous results. However, there are those guests who won’t commit to a club membership on the first visit. I’ll spare you the dissertation on a 1001 ways to close [...]
Should We Get a Reservation!
For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!
One membership sales tool that I’ve used for years which makes me seem smarter than [...]
Harnessing the True Power of Proof(Testimonials)
Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of [...]
Are you the Plaxico of the Gym Biz?
Wait a sec, don’t judge us yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the health club biz. I built rapport, I took time with folks, we could talk for [...]
Don’t let your mouth write a check your butt can’t cash!
I can’t believe I’m checking my email for a FREE report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off the subject I was curious about. (How to speak Greek in 2 days while you sleep) I was just hoping [...]
I’ve got the biggest one in town!
Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]
Don’t you dare miss this!!!
For those of you “ in the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]
The Best Excuse for Becoming a Couch Potato!
There are few people in fitness industry whom I consider to be GO TO authorities and besides, this town ain’t big enough for the both of us. Just kidding!
Even I give props when deserved. Beleive me, this Cat in one of those that deserves it. So I was blown away when I got a sneak peek at what my buddy Curtis Mock was [...]
How the 10 foot rule opens your mouth and gets more members!
Most of us have met health club salespeople who claim they can close any gym prospect when they get in front of them. Well, first of all B.S. (but that’s another issue). Second, selling a gym membership to someone in front of you is easy with the proper approach.
Right now I want to focus on a technique we can use [...]
