As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and  not surprisingly Seth delivered the goods.  Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that [...]

Gym Owners often describe  member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]

I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

Hope everyone had a great holiday. I know some of you are still getting geared up for the party on New Years Eve however,  January is fast approaching  in the health club business. We all need a plan to cash in on some of the biggest  months in the fitness industry. Here’s a checklist for you evaluate your preparedness.

Is your 1st quarter [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

It’s a bittersweet day for those of us in the  Seminole Nation. Sources say FSU head coach for the last 34 years  Bobby Bowden and 2nd winningest coach all-time in College Football will announce his retirement later today.  
Sorry, but we are passionate about football around here. Actually, this story also carries some weight in the club business arena as well. [...]

There are few people in fitness industry whom I consider to be GO TO  authorities  and besides, this town ain’t big enough for the both of us. Just kidding!  
Even I give props when deserved. Beleive me, this Cat in one of those that deserves it. So I was blown away when I got a sneak peek at what my buddy Curtis Mock was [...]

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]