In an effort to keep members around longer you should focus on selling sticky products first. “Stickiness” refers to the ability of your clubs products or services to retain the member using it. For example, group fitness, boot camps and weight loss programs are extremely sticky products. Members that are a part of these activities [...]

I often talk about member appreciation parties, making your gym a place people want to hang out, and creating an experience for club members and guests. Well, this weekend the big game should provide an awesome opportunity to do all the above. Besides, I’m always looking for an excuse to raise a RUCKUS!!!
Have a Super [...]

Gym Owners often describe  member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]

I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all  smart owners and operators out [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

I’ve said at certain times it’s okay to let an irksome member go. I stand behind this statement and in rare cases the amount of trouble, time devoted, and pure frustration of dealing with an unjustifiably irrate member is just not worth it. But, how can you be sure?

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]

BOO!
Last time we talked about enlisting the help of a mystery shopper to evaluate your gym. WHOOOOOOOO! Scandalous. BTW, someone is bound to get’s their feathers ruffled and as club owner/manager you’ll  hear  “Come on boss! “Don’t you trust us?’ to which I  reply.  Absolutely, you wouldn’t be here if I didn’t  however, as the guy footing the bills for [...]