I’ve had a lot of requests from gym owners in regards to the structure or  most profitable way to run a Personal Training program. HECK, I wish there was a sure-fire way to achieve optimal results in every facet of the health club business.
Of course then there wouldn’t be a need for guys like me.
The [...]

With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all  smart owners and operators out [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

It’s a bittersweet day for those of us in the  Seminole Nation. Sources say FSU head coach for the last 34 years  Bobby Bowden and 2nd winningest coach all-time in College Football will announce his retirement later today.  
Sorry, but we are passionate about football around here. Actually, this story also carries some weight in the club business arena as well. [...]

I’ve said at certain times it’s okay to let an irksome member go. I stand behind this statement and in rare cases the amount of trouble, time devoted, and pure frustration of dealing with an unjustifiably irrate member is just not worth it. But, how can you be sure?

The courage of our nation’s veterans is unmatched, and as individuals who have served in our nation’s armed forces, you are a living example of General George Patton’s charge to “always do more than is required of you.” We all owe a debt of gratitude to those who have worn the uniform and those who [...]

Most of us have met health club salespeople who claim they can close any gym prospect when they get in front of them. Well, first of all B.S. (but that’s another issue). Second, selling  a gym  membership to someone  in front of you is easy with the proper approach.
Right now I want to focus on a technique we can use [...]

Sorry, but I just had to bring you this………with this thing on the market nobody is ever leaving the house and going to the gym  to workout  TIme to start looking for a job

With summer over and winter upon us many of those nasty feathered creatures have migrated south.  Beware though you might have some still perched around your health club. They don’t leave if you keep feedin’ em  but, it’s best to get rid of them now especially as we prepare for the NEW YEAR!
So what the heck am I talking about anyway?  
Seagull Manager [...]