You get what you ask for!
I had an interesting inquiry today from one of our clients. She called me in a panic to exclaim her top salesperson quit and she doesn’t have anyone to replace him additionally she was concerned because she has trouble finding good staff in general. After calming her down and making her realize it wasn’t the [...]
Who do you think you are?
Here’s a quick P.S.A.
VMG is no more! That’s right the leader in health club marketing, gym promotions, and fitness business consulting has gone the way of the Walkman. Onward and upward people but, don’t go getting your panties all in a wad! We wouldn’t leave you hanging like that the health club pros behind VMG [...]
Does your Gyms Member retention Rate Make the Grade?
Gym Owners often describe member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]
IS cash still KING?
Used to be nothing polorized health club business owners more than whether to push memberships for cash upfront or build the draft. Over the years we’ve come to our senses and acknowleged big recievable bases are key to long-term sustainability of a gym. Regardless, of which camps theory you subscribed to, there are times we find ourselves wanting or needing to push some cash memberships.
In these [...]
Don’t you dare miss this!!!
For those of you “ in the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]
How to Avoid the Slow Season in the Gym Business!
I hope everyone had a great Thanksgiving.I finally recovered from my turkey hangover last night.
Now it’s time to get back to playing health club. I see a tendancy in gyms to sort of coast into the New Year. I don’t know if there is a lingering tryptophan problem or if they listen to other people in gym industry who say “December is [...]
Lip Service After the Sale!
“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most say their gym provides great customer service. [...]
Allow Myself to Introduce……….Myself.?.?
Who the heck is The Health Club Pro? I’ve put 12+ yrs in this crazy bidness from college right on through till now with a small break in the action to find myself running my own R/E financial service business (decided th Real Estate business was even crazier). So BAM back in the Club.
Video updates coming soon
Just a quick update for everyone. Starting next week you are going to be seeing a lot more of me… literally. I’ll be adding new video content to the blog on a regular basis. These new videos will take the place of some postings and complement others. The videos will be [...]
The best online resource for health clubs PERIOD!
Answer the following questions:
Is your club as profitable as you need it to be?
Do you question your sales and marketing methods, wondering if they will actually work?
Do you have trouble coming up with new and effective systems?
Do you need more members but you don’t know how to get them?
Is your personal training revenue less than [...]
