I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all  smart owners and operators out [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

I hope everyone had a great Thanksgiving.I finally recovered from my turkey hangover last night.
Now it’s time to get back to playing health club. I see a tendancy in gyms to sort of coast into the New Year. I don’t know if there is a lingering tryptophan problem or if they listen to other people in gym industry who say “December is [...]

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]

I hate to admit it but, MOM WAS RIGHT. You can never keep all your eggs in 1 basket. Don’t do it on a personal or professional basis and certainly not as a gym owner. We should be able to derive revenue from different areas or baskets and lean more on one area or the [...]

If you’re like me you probably find yourself with a cup of Starbucks in tow a couple times a week. Why is that? For me its comfort and familiarity. For Starbucks it’s mission accomplished.
Howard Shultz, CEO of Starbucks said in an article I read years ago it was never primarily about coffee. Starbucks are designed [...]

HUH! Now we know this guy’s nuts. Since this is my first post here I thought I ‘d shake it up a bit.  Fact is if most established clubs  put half as much emphasis on the next new member and redirected focus on the one’s they have their facility would be more profitable. 
Market share, market share, market [...]

Who the heck is The Health Club Pro? I’ve put 12+ yrs in this crazy bidness from college right on through till now with a small break in the action to find myself running my own R/E financial service business (decided th Real Estate business was even crazier). So BAM back in the Club.