Last time we talked about using a Membership rate reserve form to help prospects move forward and join the gym. If done correctly this can have tremendous results. However, there are those guests who won’t commit to a club membership on the first visit. I’ll spare you the  dissertation on a 1001 ways to close [...]

For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!

One membership sales tool that I’ve used for years which makes me seem smarter than [...]

Wait a sec,  don’t judge us  yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the  health club biz. I built rapport, I took time with folks, we could talk for [...]

Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business.  Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]

I can’t believe I’m checking my email for a FREE  report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off  the subject I was curious about. (How to speak Greek in 2 days while you sleep)  I was just hoping [...]

Gym Owners often describe  member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]

I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]

Guess what gang, Contrary to popular belief people are still purchasing memberships this January. Although they are more savvy, more price conscious, and not as quick to pull the trigger as in years past.
Make sure your salespeople are not taking shortcuts that sometimes crop-up during high volume feeding frenzy that was January past. When you [...]