You get what you ask for!
I had an interesting inquiry today from one of our clients. She called me in a panic to exclaim her top salesperson quit and she doesn’t have anyone to replace him additionally she was concerned because she has trouble finding good staff in general. After calming her down and making her realize it wasn’t the [...]
Who do you think you are?
Here’s a quick P.S.A.
VMG is no more! That’s right the leader in health club marketing, gym promotions, and fitness business consulting has gone the way of the Walkman. Onward and upward people but, don’t go getting your panties all in a wad! We wouldn’t leave you hanging like that the health club pros behind VMG [...]
It’s great to be the underdog!
Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business. Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]
Don’t let your mouth write a check your butt can’t cash!
I can’t believe I’m checking my email for a FREE report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off the subject I was curious about. (How to speak Greek in 2 days while you sleep) I was just hoping [...]
Fearless, Reckless, or Feckless Health Club Operations
As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and not surprisingly Seth delivered the goods. Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that [...]
Does your Gyms Member retention Rate Make the Grade?
Gym Owners often describe member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]
Now is the time to Listen!
With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all smart owners and operators out [...]
Hope You had a Great Holiday, now WAKE UP!
Hope everyone had a great holiday. I know some of you are still getting geared up for the party on New Years Eve however, January is fast approaching in the health club business. We all need a plan to cash in on some of the biggest months in the fitness industry. Here’s a checklist for you evaluate your preparedness.
Is your 1st quarter [...]
A New Years Resolution for your business!
Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]
IS cash still KING?
Used to be nothing polorized health club business owners more than whether to push memberships for cash upfront or build the draft. Over the years we’ve come to our senses and acknowleged big recievable bases are key to long-term sustainability of a gym. Regardless, of which camps theory you subscribed to, there are times we find ourselves wanting or needing to push some cash memberships.
In these [...]
