Should We Get a Reservation!
For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!
One membership sales tool that I’ve used for years which makes me seem smarter than [...]
Harnessing the True Power of Proof(Testimonials)
Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of [...]
Are you the Plaxico of the Gym Biz?
Wait a sec, don’t judge us yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the health club biz. I built rapport, I took time with folks, we could talk for [...]
