I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

Most of you probably have monthly goals for your club. At least I hope you do! It’s hard to manage anything that you don’t have benchmarks and expectations set, Right? We hold our staff and managers accountable for these numbers. The question is do we hold ourselves to the same standards?
Maybe you are not an [...]

For those of you “ in  the know” fitness business pros this is old news but, I still thought I’d make an announcement since some of you have obviously been living under a rock. J/K . SO… what is all the hubbub about?
Well, only the biggest thing to happen to our industry since GymSuccess.com(shameless plug). Anywho, If [...]

It’s a bittersweet day for those of us in the  Seminole Nation. Sources say FSU head coach for the last 34 years  Bobby Bowden and 2nd winningest coach all-time in College Football will announce his retirement later today.  
Sorry, but we are passionate about football around here. Actually, this story also carries some weight in the club business arena as well. [...]

I bet the turkey’s don’t refer to it as their day.

Anywho… Let’s all have an attitude of gratitude. It not only rhymes it works.
 From everyone at VMG we wish all our family, friends, clients, industry associates, and everyone else a safe and Happy Thanksgiving.
If you don’t celebrate Thanksgiving have a  great day anyway. Hey, that rhymes [...]

There are few people in fitness industry whom I consider to be GO TO  authorities  and besides, this town ain’t big enough for the both of us. Just kidding!  
Even I give props when deserved. Beleive me, this Cat in one of those that deserves it. So I was blown away when I got a sneak peek at what my buddy Curtis Mock was [...]

I’ve said at certain times it’s okay to let an irksome member go. I stand behind this statement and in rare cases the amount of trouble, time devoted, and pure frustration of dealing with an unjustifiably irrate member is just not worth it. But, how can you be sure?

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]

The courage of our nation’s veterans is unmatched, and as individuals who have served in our nation’s armed forces, you are a living example of General George Patton’s charge to “always do more than is required of you.” We all owe a debt of gratitude to those who have worn the uniform and those who [...]