Last time we talked about using a Membership rate reserve form to help prospects move forward and join the gym. If done correctly this can have tremendous results. However, there are those guests who won’t commit to a club membership on the first visit. I’ll spare you the  dissertation on a 1001 ways to close [...]

For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!

One membership sales tool that I’ve used for years which makes me seem smarter than [...]

In an effort to keep members around longer you should focus on selling sticky products first. “Stickiness” refers to the ability of your clubs products or services to retain the member using it. For example, group fitness, boot camps and weight loss programs are extremely sticky products. Members that are a part of these activities [...]

Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of  [...]

Wait a sec,  don’t judge us  yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the  health club biz. I built rapport, I took time with folks, we could talk for [...]

Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business.  Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]

I can’t believe I’m checking my email for a FREE  report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off  the subject I was curious about. (How to speak Greek in 2 days while you sleep)  I was just hoping [...]

I often talk about member appreciation parties, making your gym a place people want to hang out, and creating an experience for club members and guests. Well, this weekend the big game should provide an awesome opportunity to do all the above. Besides, I’m always looking for an excuse to raise a RUCKUS!!!
Have a Super [...]

As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and  not surprisingly Seth delivered the goods.  Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that [...]