Just a quick update for everyone. Starting next week you are going to be seeing a lot more of me… literally. I’ll be adding new video content to the blog on a regular basis. These new videos will take the place of some postings and complement others. The videos will be [...]

In case you missed Curtis’s goldmine this week our consultants are BREAKING RECORDS across the country. We have an amazing new business outreach program which is probably the best in the industry (more on that later)and our direct incentive marketing pieces are doing extremely well. Remember what I said a few weeks ago about marketing [...]

As I write this quick post I am sitting in Miami, Coral Gables to be exact. I also happen to be about 25 feet from the ocean sitting on the front porch of one of the most amazing homes in North America…seriously. For the last 3 days I have been absolutely blown away [...]

Every day I am seeing more and more pressure on middle market health clubs.  These clubs can typically be identified as a 8,000-25,000 square foot facility with multipurpose amenities, which charge between $40-70 per month for membership.  The problem that we are seeing is that these “middle market” clubs are getting squeezed by lower cost [...]

Happy Holidays everyone.  First let me admit that I am a diehard University of Southern California Football fan. If you follow NCAA Football no doubt you know who USC is.  My holiday season normally culminates with a USC Rose Bowl victory! 
Lucky for you guys this USC addiction has inspired me to raise the stakes [...]

Cash Flow:  a measure of an organizations liquidity that usually consists of net income after taxes that usually provides solvency.   
Happy Holidays everyone.  Today I want to discuss the lack of cash flow in the fitness industry and how it directly relates the ultimate success of your fitness business, and how the next 7 months [...]

Answer the following questions:

Is your club as profitable as you need it to be?
Do you question your sales and marketing methods, wondering if they will actually work?
Do you have trouble coming up with new and effective systems?
Do you need more members but you don’t know how to get them?
Is your personal training revenue less than [...]

It seems more and more health clubs , and for that matter many businesses have forgotten about the importance of customer service. Owners, managers and staff members are resenting the fact that the actually have to be nice to people…imagine that. There is a strange sense of entitlement and an “I’m better than you” attitude [...]

Have lower than expected revenues put a stress on your relationship with your landlord? For some of you the hard truth is that your monthly overhead is getting harder and harder to clear. No matter what size of type of health club you operate RENT is by far your highest expense. Unfortunately [...]