About Us

Congratulations, you’ve made it to the most eloquently executed, amazing, uber-informative, spectacular and completely biased blog in the fitness industry.  Chris Batchelor, Vice President of Vitality Marketing Group and Frank Emanuel,  a seasoned consultant with over 12 yrs of  expertise in the club industry spill the beans and pull back the covers on the good ole’ gym biz.  From time to time we’ll even open up the floor to other associates and industry professionals who will  share their unique experience and perspective.

For the most part we’ll do our best to stick  to the fitness industry, its quarks and things we learn on a daily basis in the fun filled world of the  health club biz.  However be forwarned! Occasionally, we may go off on a tangent for that we apologize in advance. Generally, this blog is our opinion on the industry and a great way for us to vent. BUT,  It is our hope that if we can shed new light on a subject that interests you or better yet supply one brilliant idea that adds additional revenue to a your bottom line then MISION ACCOMPLISHED.  

Please leave your comments of recommendations for future posts.  Also, if you have specific questions about your operation, you’d like more insight or have a club you feel could benefit from VMG’s suite of Services and/or consulting  visit us  at http://gymmarketing.com

 Stay tuned…

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