You get what you ask for!
I had an interesting inquiry today from one of our clients. She called me in a panic to exclaim her top salesperson quit and she doesn’t have anyone to replace him additionally she was concerned because she has trouble finding good staff in general. After calming her down and making her realize it wasn’t the [...]
Who do you think you are?
Here’s a quick P.S.A.
VMG is no more! That’s right the leader in health club marketing, gym promotions, and fitness business consulting has gone the way of the Walkman. Onward and upward people but, don’t go getting your panties all in a wad! We wouldn’t leave you hanging like that the health club pros behind VMG [...]
The Art of Committing the Uncommitted
Last time we talked about using a Membership rate reserve form to help prospects move forward and join the gym. If done correctly this can have tremendous results. However, there are those guests who won’t commit to a club membership on the first visit. I’ll spare you the dissertation on a 1001 ways to close [...]
Should We Get a Reservation!
For better or worse in this age of low pressure membership sales we can’t take the old school approach of pounding people visiting our gyms into submission. Some people you just can’t reach on the 1st visit….. unless you are smart!
One membership sales tool that I’ve used for years which makes me seem smarter than [...]
