It’s great to be the underdog!

Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business.  Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your fitness club advertising stack up to the big boys. How do your programs appeal to new gym members. Are the low cost no service facilities churning through their new member like a revolving door and missing all the up sell opportunities. Is there a feeling of excitement from your personal training department about all the new members to train. How many boot-camps are you going to have to launch with all the interest you are create by the  front desk asking everyone who comes in if they’ve taken a free session. The big box doesn’t even know you exist. That’s fine, it’s great to be the underdog. Last time I checked the underdog won the big game by a landslide.

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