Stuck on You! Built in Retention
In an effort to keep members around longer you should focus on selling sticky products first. “Stickiness” refers to the ability of your clubs products or services to retain the member using it. For example, group fitness, boot camps and weight loss programs are extremely sticky products. Members that are a part of these activities [...]
Harnessing the True Power of Proof(Testimonials)
Most marketers agree that Social Proof is huge. And potential members show up at your gym because they want to believe you can help them. Therefore, we want to ensure them that we can.
Unfortunately, with all the BS out there you have to make sure you are not just quoting or recording a bunch of [...]
Are you the Plaxico of the Gym Biz?
Wait a sec, don’t judge us yet. Sometimes it helps to carry a loaded weapon in the club!
When I first started in the gym business I was an excitable young man. I thought I gave the best tour in the health club biz. I built rapport, I took time with folks, we could talk for [...]
It’s great to be the underdog!
Can I get a quick enthusiastic let’s get it going. It’s still the middle of the 1st quarter in the good ole health club business. Nobody thinks the underdog stands a chance. Hence the term the underdog.How is your gym differentiating itself from the pack of other fitness centers in your area. How does your [...]
Don’t let your mouth write a check your butt can’t cash!
I can’t believe I’m checking my email for a FREE report I requested a couple days ago.
Just to set the record straight I didn’t expect this “SECRET REPORT” was going to blow the lid off the subject I was curious about. (How to speak Greek in 2 days while you sleep) I was just hoping [...]
Look for an Excuse to Party!
I often talk about member appreciation parties, making your gym a place people want to hang out, and creating an experience for club members and guests. Well, this weekend the big game should provide an awesome opportunity to do all the above. Besides, I’m always looking for an excuse to raise a RUCKUS!!!
Have a Super [...]
