Fearless, Reckless, or Feckless Health Club Operations

As an avid fan of Seth Godin I was super excited to find out about his new book Linchpin. I was able to catch an interview and  not surprisingly Seth delivered the goods.  Without even having the chance to read the book yet the thing that I immediately took hold of was one idea that Seth mentioned about the book .

I hope Seth doesn’t mind me stealing a little of  his thunder by revealing a chapter in the book I think he  called Fearless, Reckless or Feckless. Heck, maybe he’ll even thank me for recommending his book.  Either way I highly recommend of all his work. This guy is one of the best.

Now enough of the brown-nosing let’s get on with it.

This idea of  doing things out of the norm and leaving the comfort of  traditional ideas is just 1 topic in the book but it spoke to me. While some nuggets of wisdom must be digested,  incubated, and then take shape or executed over a period of time. This idea was different.  It immediately sparked a new vision for myself, our company direction,  and hopefully those gym owners who heed this advice.

We cannot continue to conduct our fitness business or any endeavor we want to stand out as usual. We must become indispensable but in a way that makes people feel they are missing something if they are not apart of what we have going on. We must become a little crazy to thrive in today’s ultra competitive health club landscape. Companies and people succeed more and more by leaving the conformist mindset and the shackles of status quo.

Taking chances, standing out from the crowd, and causing a ruckus now more than ever elicits the type of response we want and need.

People have a desire to be part of whats going on, the latest thing,  a little or a lot different from the regular. Perhaps it’s the celebrity disease, the rumor mill, or the shocking expose that folks now thrive on socially, Devoteing hours of their day to TMZ or US Magazine? Perhaps we need some tabloid exploits in our professional life as well.

Consider this a warning, an announcement, and a suggestion. the way we play the fitness club  game  has changed boys and girls how are things going to be different from now on? What kind of outrageous antics can we pull in our club business worlds to capture the attention of the people.What will we do to become indispensable? What can you provide that people crave.

Tell you what. Let me read Seth’s book; learn some secrets and we’ll figure out how to apply this new mindset together.

I hope that my ability to get this stuff in front of you is reason enough to consider the tools  we provide a linchpin (A central cohesive element) that helps guarantee your clubs success.

Oh and visit Seth on the web @ www.sethgodin.com and buy some stuff

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