It’s your PT, you can cry if you want to!

I’ve had a lot of requests from gym owners in regards to the structure or  most profitable way to run a Personal Training program. HECK, I wish there was a sure-fire way to achieve optimal results in every facet of the health club business.

Of course then there wouldn’t be a need for guys like me.

The reality is there isn’t one right way.  Many factors determine the success of any endeavor. That said, I will atempt to give you the foundations of strong PT  program . These are the essential elements to any successful fitness business with a PT offering

Then throw some other ideas at you that might shake some life into your gyms PT program.

SO HERE IS THE MUST HAVE LIST!

1. Only employee trainers with nationally recognized certification (not online B.S.)
2. Have a sales oriented Training director
3. Everyone is offered complimentary training session (Old and new members alike)
4. Once someone signs a membership set a PT consult immediately
5. Personal Trainers have to be visible on the floor
6. Employee both male and female, various aged trainers with diverse specialties
7. Make sure Personal trainers are helpful but, not overbearing
8. Offer specials to get non-participants going
9. Have a variety of PT services (1 on 1, Group, sport-specific, 1/2 hr, Hr)
10. Make sure prices are consistent with other gyms and Training studios in your  market

Now,  if you have all these things in place here’s 5 items to try

1. Try a quick start 3-6 session package at a low introductory rate.
2. Present a monthly Results membership option that includes PT sessions as part of a premium price membership
3. Boot Camps and TRX training attracts a different clientele who may not normally pay for regular training
4. Give PT sessions as Referral rewards
5. Couples Training(Great for February)

There is no reason you should not  have a thriving Personal Training program but, as most of you realize profits don’t just happen. It takes work, some thought, creativity and tweaking. Try new things and test new ideas to maximize results. Kind of like a good workout program developed by a professional trainer.

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