Now is the time to Listen!

With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all  smart owners and operators out there are capitalizing on the increase in the gyms activity to help bolster up your clubs profit centers, training, pro-shop sales, boot camps,  massage and other revenue drivers. Any area where we can up sell  should  be on overdrive.

However, with all the excitement there is another advantage to the increased population in our clubs that I don’t want you to overlook. This often missed opportunity is something that will pay dividends all year long and beyond. SO in addition to selling a bunch of stuff to all these people running around your club make sure you have an easy way for the members we are servicing to voice their opinions.

Comment boxes, surveys, and member interviews are great ways to get the straight dope on what people think about your club. What direction the gyms programming should head, what services club members really want, and how well the members feel they are treated by your staff. By harnessing the power of this information and using it to improve and evolve  your fitness facility every January will be better than the next. Now with all the extra input there is never a better time to get the widest array of  input and USE IT ! Don’t take members comments lightly if you don’t respond to customers wants they will find someone that will.

For even more advice on how to improve your club and make the most out of 2010 why not check out what the experts are saying at GymSuccess.com

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