Gym Owners often describe  member retention strategies in terms of the services they offer and how they collect dues. Although it is important to offer services and programs that benefit members, and to collect membership dues efficiently and ensure positive cash flow, these alone do not encompass effective retention strategies.
Other clubs describe their retention strategy [...]

I’ve overheard women say they feel as though they become invisible after they reach a certain age.
First, I unequivocally disagree there is something very attractive about a mature woman that knows she has a  lot to offer.
Not the point here!
Let’s just say that if  your  health club is blind to middle-aged women, then you  are [...]

I’ve had a lot of requests from gym owners in regards to the structure or  most profitable way to run a Personal Training program. HECK, I wish there was a sure-fire way to achieve optimal results in every facet of the health club business.
Of course then there wouldn’t be a need for guys like me.
The [...]

Get your mind out of the gutter It’s not what you think.
Nope, I was cleaning out my trunk last night and found a useful tool, an old friend and a goofy prop that I’ve called on many times to help me sell a membership.
See if this scenario sounds familiar. Sometimes in the heat of the [...]

Guess what gang, Contrary to popular belief people are still purchasing memberships this January. Although they are more savvy, more price conscious, and not as quick to pull the trigger as in years past.
Make sure your salespeople are not taking shortcuts that sometimes crop-up during high volume feeding frenzy that was January past. When you [...]

With January 2010 underway I’m sure most of your health clubs are experiencing a bit of a revival. New prospects are banging down your door and all of the sudden people you haven’t seen in months are coming out of the woodwork. We love the extra activity and certainly all  smart owners and operators out [...]