Only 2 weeks and the Whole World Changes!

I’m sure you missed me. Or maybe you didn’t even realize I was gone. Either way I’m back from a much needed 2 week vaca to Costa Rica. Needless to say I was too busy sunning and funning to keep up with the news  so when I get back.  Florida  Gators lost, Bobby Bowden to coach a final game and Tiger is out of golf. (Weird).

I guess nothing is a sure thing and there a a few health club management lessons to take away. Don’t get too comfortable with the here and now, always have a plan B, things change in an instant.

I hate to sound like a broken record but, if you run your health club today like you did 5 yrs ago I’m surprised. If you market your gym in the same way I’m shocked and if you expect the super star salespeople and responsible club manager you count on today will always be around you are fooling yourself.

In all these scenarios we must be able to continue to enhance our club management skills, We must use new and unique gym marketing strategies, and we should always recruit and groom staff that can grow within the business.

I see way too many owners relying on past experiences and measures of success as barometers for performance and definitions of success today. This is a mistake.

That said, let me get back to pulling the sand out of my ears and figuring out what all changed in the good ol’ Gym Business in the last 2 weeks.

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