Nov 30 2009

How to Avoid the Slow Season in the Gym Business!

I hope everyone had a great Thanksgiving.I finally recovered from my turkey hangover last night.
Now it’s time to get back to playing health club. I see a tendancy in gyms to sort of coast into the New Year. I don’t know if there is a lingering tryptophan problem or if they listen to other people in gym industry who say “December is [...]

Nov 25 2009

Happy Turkey Day

I bet the turkey’s don’t refer to it as their day.

Anywho… Let’s all have an attitude of gratitude. It not only rhymes it works.
 From everyone at VMG we wish all our family, friends, clients, industry associates, and everyone else a safe and Happy Thanksgiving.
If you don’t celebrate Thanksgiving have a  great day anyway. Hey, that rhymes [...]

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Nov 23 2009

The Best Excuse for Becoming a Couch Potato!

There are few people in fitness industry whom I consider to be GO TO  authorities  and besides, this town ain’t big enough for the both of us. Just kidding!  
Even I give props when deserved. Beleive me, this Cat in one of those that deserves it. So I was blown away when I got a sneak peek at what my buddy Curtis Mock was [...]

Nov 19 2009

Can You Afford to FIRE Your Members?

I’ve said at certain times it’s okay to let an irksome member go. I stand behind this statement and in rare cases the amount of trouble, time devoted, and pure frustration of dealing with an unjustifiably irrate member is just not worth it. But, how can you be sure?

Nov 16 2009

Congratulations! You’re on the List!

Unfortunately, the list is CNNMoney’s new article about stressful jobs that don’t pay well. Yep, sandwiched nicely between Music Ministry Director and Fundraiser is good ole Membership Sales Manager. Go ahead start nodding in agreement if you want but , I have to DISAGREE!
As the article describes membership reps have to call people who don’t [...]

Nov 11 2009

Special Thank You to all those that Served!

The courage of our nation’s veterans is unmatched, and as individuals who have served in our nation’s armed forces, you are a living example of General George Patton’s charge to “always do more than is required of you.” We all owe a debt of gratitude to those who have worn the uniform and those who [...]

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Nov 11 2009

How the 10 foot rule opens your mouth and gets more members!

Most of us have met health club salespeople who claim they can close any gym prospect when they get in front of them. Well, first of all B.S. (but that’s another issue). Second, selling  a gym  membership to someone  in front of you is easy with the proper approach.
Right now I want to focus on a technique we can use [...]

Nov 6 2009

What are they biting on?

I’m no Bill Dance, I’m a health club operator but, I  try to sneak away to satisfy the angler in me. Normally, I just zone out. It’s me, the water, and a couple Miller Lites. It’s a quick escape and it usually does the trick. “Work,  club owners, and gyms don’t even cross my mind”  but  that all changed  this go-around.
I like [...]

Nov 4 2009

SPECIAL REPORT!

Sorry, but I just had to bring you this………with this thing on the market nobody is ever leaving the house and going to the gym  to workout  TIme to start looking for a job

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Nov 3 2009

Beware of Seagulls!

With summer over and winter upon us many of those nasty feathered creatures have migrated south.  Beware though you might have some still perched around your health club. They don’t leave if you keep feedin’ em  but, it’s best to get rid of them now especially as we prepare for the NEW YEAR!
So what the heck am I talking about anyway?  
Seagull Manager [...]

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