The artist formerly known as ARNOLD!

Let’s face it,   I’m no Mike Angelo or Pablo DiVinci but  I like to think I’m creative unfortunately it’s tough to distinguish the stickfigure on the whiteboard in my office from my 6 yr old. We aren’t all musclebound idiots either and some gymrats have even aspired to successful artistic endeavors like acting and then gone on to become govornor  (Politics aside).OK…………. its a stretch here’s the point.

I know a lot of fitness club owners may have been hardcore gym folks,  or meatheads even star atheletes, Congratulations! Biceps DON”T get people in the door. We have to muster up the courage and ability to use our creative sides. Especially in our gyms marketing. We can no longer use stock photos of a hot girl sweating with 2% bodyfat and the dude from the cover of Muscle and Fitness all ripped (Those were the days) . How many ripped people are training in your healthclub. I bet its just a few.  That is not reality most gym members (prospective members) are regular folks with a few extra pounds to lose. So don’t insist on trying to attract Ms. Figure USA. Healthclub advertising as with any marketing should appeal to your actual target audience not the ideal of what you think they are and if your target is fitness models  you Mr./Ms.  Club owner are fishing in a small pond.

While we are improving it still seems like getting creative or being unique in the Gym Business is pretty easy. Don’t visit with the club up the street and drool over their new shiny dumbells. Think about who your members are find out what brought them in and do more of it. Finally, ignore 90% of the health club advertising and gym promotions you see and do something different.

To illustrate I was going show you an example of a marketing piece a mortgage broker friend of mine asked me to critique and then expose the small but effective changes I made which increased response rate for an innocuous little flyer 238%  but when I requested a copy  he didn’t want me to spill the beans because it has been so effective for him. Fine,  be greedy Brian! Oh well,  let’s just say there is a huge difference getting 27 rather than 8  to inquire on flyers that cost 100 bucks.

Let’s try this……….

  If you have a peice of health club marketing or gym promotional peices that you’d like me to try to tweak  JUST FOR FUN!  Send me an email @ healthclubpro@gmail.com with your Contact Info and an attachment of the piece would like me to try to enhance.

P.S.  Not responsible for mispelled words, scribbles, bad drawing, messy handwriting, or  confusing arrows that point  to nothing.

P.S.S.  Responsible for IMPROVED club marketing response rates, increase in gym membership, Higher non-membership dues and BIG FAT BOOST in GYM REVENUE!

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