Take the Mystery Out of It!
BOO!
Last time we talked about enlisting the help of a mystery shopper to evaluate your gym. WHOOOOOOOO! Scandalous. BTW, someone is bound to get’s their feathers ruffled and as club owner/manager you’ll hear “Come on boss! “Don’t you trust us?’ to which I reply. Absolutely, you wouldn’t be here if I didn’t however, as the guy footing the bills for [...]
I must be a nail cause all I’m getting is Hammer Strength!
It should be easy to remember in the ME world but, prospective club members don’t care about YOU or what YOU think about your gym. It is important to offer a gym you are proud of but don’t force feed me. If you are selling memberships based on how good you think your club is you are fighting an uphill battle.
I visited a [...]
Are All your Eggs in One Basket?
I hate to admit it but, MOM WAS RIGHT. You can never keep all your eggs in 1 basket. Don’t do it on a personal or professional basis and certainly not as a gym owner. We should be able to derive revenue from different areas or baskets and lean more on one area or the [...]
How to come in 3rd place or at least 4th
If you’re like me you probably find yourself with a cup of Starbucks in tow a couple times a week. Why is that? For me its comfort and familiarity. For Starbucks it’s mission accomplished.
Howard Shultz, CEO of Starbucks said in an article I read years ago it was never primarily about coffee. Starbucks are designed [...]
Lip Service After the Sale!
“We are the most customer service-oriented health club in the area.” Does this sound familiar? I visit a lot of gyms offering health club consulting, gym marketing campaigns and health club promotions worldwide. Consequently, I talk to a lot of salespeople (if they can call themselves that) ((another post for another day)) most say their gym provides great customer service. [...]
Stop selling memberships and profit!
HUH! Now we know this guy’s nuts. Since this is my first post here I thought I ‘d shake it up a bit. Fact is if most established clubs put half as much emphasis on the next new member and redirected focus on the one’s they have their facility would be more profitable.
Market share, market share, market [...]
Allow Myself to Introduce……….Myself.?.?
Who the heck is The Health Club Pro? I’ve put 12+ yrs in this crazy bidness from college right on through till now with a small break in the action to find myself running my own R/E financial service business (decided th Real Estate business was even crazier). So BAM back in the Club.
